Privacy Policy
This privacy policy outlines how we collect, use, store, and protect your personal information when you access and play Crossy Road. We are committed to safeguarding your privacy and ensuring transparency about our data practices. This document explains your rights and our obligations regarding the personal data we process in connection with our online slot game services.
Information We Collect
When you interact with Crossy Road, we collect various types of information to provide, maintain, and improve our gaming services. Personal information may include your name, email address, date of birth, postal address, and payment details when you register an account or make transactions. We also gather technical data such as IP addresses, browser type, device identifiers, operating system information, and gameplay statistics including session duration, game preferences, and betting patterns.
Cookies and similar tracking technologies are deployed to enhance your gaming experience and analyse site usage. We collect information about your interactions with the game interface, including clicks, time spent on specific features, and navigation patterns. Account verification data, including identity documents where required by regulatory obligations, may be requested to comply with responsible gaming and anti-money laundering requirements.
| Data Category | Examples | Purpose |
|---|---|---|
| Account Information | Name, email, date of birth | User identification and age verification |
| Payment Data | Card details, transaction history | Processing deposits and withdrawals |
| Technical Information | IP address, device ID, browser type | Service delivery and security |
| Gaming Activity | Bet amounts, game sessions, win/loss records | Safe gaming monitoring and service improvement |
| Communication Records | Customer support messages, preferences | Assistance and service enhancement |
How We Use Your Information
Your personal data is processed for specific, legitimate purposes related to operating Crossy Road and fulfilling our legal obligations. We use your information to create and manage your gaming account, process financial transactions, verify your identity and age, and prevent fraud and unauthorised access. Your data enables us to deliver personalised gaming experiences, maintain game integrity, and comply with gambling regulations and licensing requirements.
We analyse gameplay patterns to identify potential problem gambling behaviours as part of our safe gaming initiatives. Marketing communications, where you have provided consent, may be sent to inform you about promotions, new features, or updates to Crossy Road. Your information assists us in resolving disputes, responding to customer enquiries, and improving our services through data analysis and research.
Regulatory compliance requires us to maintain records of transactions and gaming activity for specified retention periods. We may use aggregated, anonymised data for statistical analysis and business intelligence purposes. Information security measures are continuously monitored and enhanced using data about system access and potential threats.
Data Sharing and Disclosure
We do not sell your personal information to third parties. However, certain data sharing is necessary to operate Crossy Road and meet legal requirements. We may disclose your information to payment processors and financial institutions to facilitate deposits and withdrawals, to regulatory bodies and licensing authorities as required by gambling legislation, and to third-party service providers who assist with hosting, data storage, customer support, identity verification, and fraud prevention.
Where you have participated in tournaments or competitions, limited information such as usernames and winnings may be displayed publicly. In the event of a business merger, acquisition, or sale of assets, your data may be transferred to the successor entity with appropriate safeguards. Law enforcement agencies may receive information when legally obligated through valid requests, court orders, or to protect rights, property, and safety.
All third-party service providers are contractually bound to protect your information and use it solely for specified purposes. Data transfers outside the United Kingdom are conducted with appropriate safeguards including standard contractual clauses or adequacy decisions recognised under UK data protection law.
Your Privacy Rights
Under UK data protection legislation, you possess several rights concerning your personal information. You have the right to access the personal data we hold about you and receive a copy in a commonly used format. You may request correction of inaccurate or incomplete information and, in certain circumstances, request deletion of your data, though regulatory retention requirements may limit this right.
You can object to processing based on legitimate interests or direct marketing purposes and request restriction of processing in specific situations. Where processing relies on consent, you may withdraw that consent at any time without affecting the lawfulness of previous processing. You have the right to data portability, enabling you to receive your information in a structured format for transmission to another service provider.
To exercise these rights, contact our data protection officer through the designated channels provided on the Crossy Road website. We will respond to requests within one month, though complex requests may require extended timeframes with notification. You have the right to lodge a complaint with the Information Commissioner’s Office if you believe your data protection rights have been violated.
| Right | Description | How to Exercise |
|---|---|---|
| Access | Obtain confirmation of processing and data copies | Submit written request to data protection officer |
| Rectification | Correct inaccurate personal information | Update account settings or contact support |
| Erasure | Request deletion of personal data | Written request subject to legal retention requirements |
| Objection | Oppose processing for specific purposes | Contact data protection officer with reasons |
| Portability | Receive data in machine-readable format | Request through customer support channels |
Data Security and Retention
We implement robust technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. Security measures include encryption of data in transit and at rest, secure socket layer technology for payment processing, regular security assessments and penetration testing, access controls limiting staff access to personal data on a need-to-know basis, and continuous monitoring for suspicious activity and potential security breaches.
Employee training programmes ensure staff understand data protection obligations and security protocols. Multi-factor authentication options are available to enhance account security. Regular backups are maintained with appropriate security controls to ensure data availability and integrity.
Personal data is retained only for as long as necessary to fulfil the purposes outlined in this privacy policy or as required by applicable laws. Account information and transaction records are maintained for periods specified by gambling regulations, typically ranging from six to ten years following account closure. Marketing consent records are retained until withdrawn or the relationship ends. Technical logs and security data are kept for shorter periods aligned with operational requirements.
When data is no longer required, it is securely deleted or anonymised in accordance with established data disposal procedures. You may request information about specific retention periods applicable to different categories of your personal data.