What Information We Collect Through Cookies
When you access Crossy Road, our platform utilises various types of cookies to enhance your gaming experience and maintain essential functionality. A cookie is a small text file stored on your device that allows us to recognise you during subsequent visits and remember your preferences.
Our cookie implementation collects specific categories of data. Essential cookies gather information about your session status, login credentials, and game progress to ensure uninterrupted gameplay. Performance cookies monitor how you interact with Crossy Road, including loading times, technical errors, and feature usage patterns. Functional cookies store your language preferences, sound settings, and display configurations to personalise your experience.
We also deploy analytical cookies that track aggregated user behaviour across the platform. These collect data about game session duration, feature popularity, and navigation patterns. The information gathered through our Cookie Policy helps us identify technical issues, optimise game performance, and maintain platform stability.
| Cookie Category | Data Collected | Retention Period |
|---|---|---|
| Essential | Session ID, authentication tokens | Session duration |
| Performance | Load times, error logs | 12 months |
| Functional | User preferences, settings | 24 months |
| Analytical | Usage statistics, behaviour patterns | 24 months |
Third-party service providers may place cookies on your device when you play Crossy Road. These partners assist with payment processing, fraud prevention, and platform security. Each third-party cookie operates under its own privacy framework, though we ensure all providers meet stringent data protection standards.
How We Use Cookie Data
The data collected through our cookies serves multiple operational purposes within the Crossy Road platform. Primary usage focuses on maintaining game functionality and ensuring seamless transitions between sessions. When you return to play, cookies enable automatic login recognition and restore your previous gaming state without requiring manual reconfiguration.
Performance optimisation represents a critical application of cookie data. We analyse technical metrics to identify bottlenecks in game delivery, resolve compatibility issues across different devices, and enhance loading speeds. This continuous monitoring allows our development team to deploy targeted improvements that benefit all players.
Security measures rely heavily on cookie implementation. Authentication cookies verify your identity and prevent unauthorised access to your account. We track suspicious login patterns, unusual gameplay behaviour, and potential fraud indicators through security-focused cookies. These protective mechanisms safeguard both your personal information and financial transactions.
Personalisation features depend on functional cookies that remember your individual preferences. Your chosen stake levels, favourite game features, and display settings remain consistent across sessions. This customisation extends to responsible gaming tools, where cookies help enforce deposit limits, session reminders, and safe gaming boundaries you have established.
| Usage Purpose | Implementation Method | Benefit to Users |
|---|---|---|
| Session management | Authentication cookies | Automatic login, progress saving |
| Technical optimisation | Performance tracking | Faster loading, fewer errors |
| Security monitoring | Behaviour analysis | Account protection, fraud prevention |
| User experience | Preference storage | Consistent settings, personalised interface |
Marketing cookies enable us to assess campaign effectiveness and understand which promotional channels attract players to Crossy Road. These cookies do not share personally identifiable information but provide aggregated insights about user acquisition and engagement patterns.
Managing Your Cookie Preferences
You maintain complete control over cookie acceptance and usage whilst playing Crossy Road. Upon your first visit, our platform presents a cookie consent banner explaining the types of cookies we deploy and requesting your permission. You can accept all cookies, reject non-essential options, or customise your preferences through granular settings.
Browser-level controls offer an alternative method for managing cookies. All modern browsers include settings that allow you to block cookies entirely, delete existing cookies, or configure automatic deletion upon closing your browser. Access these options through your browser’s privacy or security settings menu.
To modify cookie preferences specifically for Crossy Road, navigate to the account settings section where you will find dedicated cookie management tools. This interface displays all active cookie categories and permits selective activation or deactivation. Changes take effect immediately, though deactivating certain cookies may limit platform functionality.
| Management Method | Steps Required | Impact Level |
|---|---|---|
| Platform consent banner | Click ‘Manage Preferences’ upon first visit | Full customisation |
| Account settings | Navigate to Privacy > Cookie Settings | Category-level control |
| Browser settings | Access browser privacy menu | Device-wide application |
| Manual deletion | Clear browsing data in browser tools | Complete removal |
Rejecting essential cookies will prevent you from accessing Crossy Road, as these are necessary for basic platform operation. Declining performance and analytical cookies will not impair gameplay but may result in slower issue resolution and fewer personalised improvements. Functional cookie rejection means your preferences will not persist between sessions.
Mobile device users can manage cookies through their device’s browser settings or within the Crossy Road mobile application settings menu. The process mirrors desktop controls but may appear under different menu labels depending on your operating system.
Cookie Retention and Data Protection
Our Cookie Policy establishes clear retention periods for different cookie categories based on operational necessity and regulatory requirements. Essential session cookies expire immediately when you close your browser or log out from Crossy Road. These temporary cookies contain no persistent data and cannot track you across multiple sessions.
Performance and analytical cookies remain active for extended periods to enable meaningful trend analysis and long-term platform improvements. We retain these cookies for a maximum of 24 months, after which they automatically delete from our systems. During this retention window, the data undergoes regular review to ensure continued relevance and necessity.
Data protection measures govern all cookie-related information collected through Crossy Road. We implement encryption protocols for cookies containing sensitive data, ensuring that authentication tokens and session identifiers remain secure during transmission and storage. Access to cookie data is restricted to authorised personnel who require this information for specific operational purposes.
| Cookie Type | Maximum Retention | Deletion Method | Security Measures |
|---|---|---|---|
| Session cookies | Browser closure | Automatic | Encrypted transmission |
| Authentication cookies | 30 days | Automatic or manual | Token-based encryption |
| Preference cookies | 24 months | Automatic | Standard protection |
| Analytics cookies | 24 months | Automatic or manual | Anonymised aggregation |
Third-party cookies operate under the retention policies of their respective providers. Payment processors typically maintain transaction-related cookies for regulatory compliance periods, whilst analytics services may retain aggregated data for longer durations. We require all third-party partners to adhere to data protection standards equivalent to our own.
You can request deletion of your cookie data at any time by contacting our support team or using the data management tools within your account settings. Upon receiving a deletion request, we remove all non-essential cookies within 48 hours. Essential cookies required for active sessions remain until you log out or your session expires.
Legal Basis and Your Rights
Our implementation of cookies on the Crossy Road platform complies with applicable data protection legislation, including the UK General Data Protection Regulation and the Privacy and Electronic Communications Regulations. We process cookie data based on your explicit consent for non-essential cookies and legitimate interests for essential operational cookies.
You possess specific rights regarding the cookie data we collect. The right to access enables you to request a complete record of cookies associated with your account, including their purposes and retention periods. The right to rectification allows you to correct inaccurate preference data stored in functional cookies. The right to erasure, commonly known as the right to be forgotten, permits you to request deletion of all non-essential cookie data.
The right to restrict processing enables you to limit how we use certain cookie categories whilst maintaining your account. You may object to cookies used for marketing purposes or analytical tracking without affecting essential gameplay functions. The right to data portability allows you to receive your cookie preference settings in a structured format for transfer to another service.
| Legal Right | Application to Cookies | Exercise Method |
|---|---|---|
| Access | View all active cookies and purposes | Submit data access request |
| Rectification | Correct stored preferences | Update account settings |
| Erasure | Delete non-essential cookie data | Contact support team |
| Restriction | Limit specific cookie processing | Modify cookie preferences |
| Objection | Reject marketing or analytics cookies | Use preference management tools |
| Portability | Export preference settings | Request data export |
Changes to our Cookie Policy occur periodically to reflect platform updates, regulatory amendments, or operational improvements. We notify you of material modifications through email communication and prominent platform notices. Continued use of Crossy Road following policy updates constitutes acceptance of the revised terms.
For questions regarding our cookie practices, data protection procedures, or to exercise your rights, contact our data protection officer through the support channels provided in your account settings. We respond to all legitimate requests within one month, though complex enquiries may require additional processing time. Safe gaming principles underpin our data handling practices, ensuring that cookie implementation supports responsible gameplay whilst protecting your privacy.